Oh no not another salesman.......

I was going to call this Confessions of an Account Manager or Confessions of a Business Development Manager or Confessions of a Really Nice Bloke That Just Wants To Talk To You but I settled on Confessions of a Salesman because that is is what I do.....well sort of.

Yes I sell 'Cleanse, Validation and Append' solutions to B2C organisations (more on what that means later..if you get that far) but I do a lot more than just 'Sell'. If I just sold 'stuff' to anybody I wouldn't get anywhere. I have to be a product expert, a sector expert, a great negotiator, a project manager, a great person to get on with, a great proposal writer, understand my client's requirements and also be able to walk away from a deal (remember this bit for later). I don't want sympathy, I don't want tears, I am just trying to inform.

Yes as a salesman, I am ruthless to a certain extent, I cut the odd corner (who doesn't), I want to sell to make money, so that my wife and kids can have the nice things that I didn't. I want to live very comfortably thank you very much and why shouldn't I have that aspiration? After all we all go to work to live our lives how we want. Don't we?

Having said all this, the only way I can stay in my job is to 'sell' Cleanse, Validation and Append solutions. To do this I don't just pitch up to a meeting and say I can sell my 'stuff' cheaper than their 'stuff', anybody can do that. Yes, if I did this it would get me some sales in the short term but I would soon have my boss on the phone asking me exactly what I am doing.

Pulling this all together no I don't just 'Sell' I have to understand so much information about the person I am talking to and the organisation they work for. Only then can I sell a solution, or not. The not is very important because if I can't sell a beneficial solution I wont. The 'sale' has to be great for both parties. When I say beneficial I mean the organisation has to generate more cash or reduce costs or both.

What do I want you to take from this? Well if you are responsible for Cleansing, Validating or Appending consumer/customer/supporter/citizen/whatever (but not B2B) data then give me a call, we can have a coffee and a chat, although I prefer tea. You never know you might just come out of the meeting with one of your key objectives resolved, a pat on the back from your boss, a pay rise, a holiday in the sun......

Cleanse - Mover, Deceased, Goneaways, Duplicates
Validate - Addresses, People, Landlines, Mobiles, Emails
Append - Landlines, Mobiles, Emails, Social Media IDs, Date of Births, TPS, MPS, Demographics, Lifestyle Data, Transactional Data

I am only successful when you are successful.

Have a great day.

Dan
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